Nashville Health Care Startup Sees Profit Potential in Coaching Mothers Addicted to Opiods

Tiffany Hall of Johnson City, Tenn., has been on both sides of the glass in the neonatal intensive care unit — first as a nurse, then as a mother.

“I worked with the babies born into addiction. I knew what could happen. I knew what was going to happen,” Hall says.

When a mother is on heroin, high-powered pain pills or even prescribed drugs meant to step down off opioids, her child can be born with a condition called neonatal abstinence syndrome. NAS continues to afflict more and more newborns in Tennessee, which has one of the highest rates in the country.

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