Health Start-Ups are Finding Profits in Serving the Poor and Elderly

Patients at Iora Health’s clinics get access to yoga studios and health coaches and can use video chat or text message to reach their doctor at any time.

Iora isn’t offering this brand of concierge medicine to wealthy, young professionals from Silicon Valley and New York. Instead, its services are for the sickest and oldest Americans, often with low incomes, who suffer from serious health conditions like diabetes and heart disease.

“We focus on the people who actually need us,” said Rushika Fernandopulle, a Harvard-trained doctor and former venture capitalist who started Iora in 2010.

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